TikTok is introducing a new feature that enables them to lessen the quantity of AI-made content appearing in their timelines. This initiative comes as the company revealed that it currently hosts more than 1 bn content made with AI.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a full-scale release. This shift aligns with a surge in AI-generated material, fueled by recent video-generation tools.
The Broader AI Trend
Recent reports that nearly a tenth of the fastest-growing video streams on a popular video site primarily display AI-generated videos. A significant portion of this material is classified as mass-produced AI material, a label for poor-quality, bulk-generated content that is frequently absurd or bizarre.
Our research shows that many people enjoy content created using AI tools, from computer-generated images to informative clips, and we intend to provide users the ability to see more or less of that, based on their own preferences,” stated a spokesperson.
Scale of AI Content
The platform announced that there are presently 1.3bn videos on its network tagged as artificially created. Overall, over 100 m media items are submitted to the app each day, making clips made by AI a minor portion of its overall inventory.
User Control Features
Viewers will be capable of decrease or raise the volume of artificial media they see by opening the content preference setting in the platform and picking the AI content topic. Other topics that currently be modified under the tool cover news, fashion, beauty, and movement.
AI Disclosure Rules
The platform’s policies mandate creators to tag “realistic” artificially created content, and it prohibits dangerous deepfakes of celebrities or emergencies. Any realistic AI video that is not labeled can be deleted under its terms of service.
Furthermore, the app will henceforth attach an artificially created tag to content made using its proprietary AI systems, or flagged by an cross-platform project for identifying content made by AI. This measure is designed to help prevent users from attempting to evade the disclosure requirement.
Responsible AI Funding
TikTok is additionally introducing a $2 million educational fund for experts and groups to create learning resources about using AI responsibly. This program will support charitable organizations dedicated to educating computer science.
Moderation Strategy
TikTok has supported its content review process, following discussion over proposals to lay off numerous content moderators in the United Kingdom. The company is set to cut hundreds of positions in its trust and safety team in its British office, with trade unions and internet security professionals raising concerns that humans are being replaced by automated systems.
A trust and safety lead clarified that human moderation would still have a role, but artificial intelligence can safeguard staff by removing the most harmful content before it has to be seen by humans. The company announced a notable drop in explicit and harmful content seen by human moderators over the previous year due to reliance on its automated systems.
It is vital to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s highly necessary to limit contact with unsafe media as swiftly, which is why a extensive automated help is really helping us process content quickly.”
